Say 'hi' to the

Insight Activation Studio

The solution for market researchers, marketers and innovation managers to increase the ROI of market research. We do this by using and re-using insights, enriching them with new observations & ideas, to identify actions together. This structural solution can be part of your total consumer insight ecosystem.

How it works

How you can use the Studio


Harvest the collective mind

What if we knew what we already knew…Harvest the minds of your colleagues to collect all learnings and identify the knowledge gaps.


Live updates from the field

Why wait with sharing inspiring stories you heard during fieldwork? Share your latest consumer observations directly from the field as a teaser for the final insight report.


Project collaboration

Collaborate in an insight-driven way by starting a new project with the key insights from various studies. Add new observations and ideas along the way. As the project evolves, so will your insights!


Immersion experience

Whether it is a new target group, a key market or an interesting trend, you will collect so much inspiration about a category over time. Collect all your inspiration to create a true immersion experience.


Archive of insights

Search consumer stories, examples from other brands and consumer insights across research studies.


COMING SOON: Studio bot

The Studio Bot BETA is your virtual consumer insights assistant. This smart & conversational bot will help you tackle all questions from the organization to share latest consumer inspiration. This will soon be your new colleague.


We're already working with these global brands

                                                                watch the video

"The Studio triggers AHA
moments and turns insights
into ideas and actions

Marieke Koningen Global Consumer Insights Manager at Dorel Juvenile Europe

                                                                watch the video

"It lets insights
flow across the

Annemiek Temming Insight Head of Strategy, Insights & Corporate Communications at Danone Benelux


"As the Studio is so
visual and bitesize
it is easy to use"

Carl Vandeloo Associate Director Insights Center of Expertise, at UCB pharma

Our services


Studio habit creation program

Software does not solve the problem… people do! That’s why we have developed a program to embed the Studio way of working in your habits.


Serviced Walls & Tiles

Based on your ‘curated’ insight reports, we help you to develop the right content for your Walls & Tiles, consisting of insights, observations and ideas. When you integrate the Studio in your consumer insight ecosystem, this service is always included against a special rate.


Insight activation academy

What is an insight? And how can we use it in our jobs? During a 2-day training session, we will share the theory behind the power of an insight, how to let them flow in the organization and how to create habits of working with insights.


We love to talk about this stuff...

Contact us and ask us anything!


Managing Partner & Ambassador Insight Activation Studios


Customer Success


Lead Developer

From the start of InSites Consulting in 1997 until today, there has been only one constant: we are continuously pushing the boundaries of marketing research. With a team of 170 academic visionaries, passionate marketers and research innovators we bring our clients to the future first. Innovation is our lifeblood and kept us ahead of the innovation curve. We are proud to work for more than a third of the world’s Best Global Brands and have been cheered by the industry with more than 25 international awards. As one of the top 3 most innovative marketing research agencies in the world (GRIT), we help our clients connect with consumers all over the world.

Find out more about InSites Consulting